• Ebook Manajemen Pemasaran Philip Kotler Wikipedia En Espanol

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U.S.NationalityAmericanEducationOccupationAuthor, Marketing Professor, Economist and ConsultantKnown formarketing, economicsWebsitePhilip Kotler (born May 27, 1931) is an American author, consultant, and professor; currently the S. Johnson Distinguished Professor of International Marketing at the at. He gave the definition of. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation.

Kotler describes strategic marketing as serving as 'the link between society's needs and its pattern of industrial response.' Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.Kotler's latest work focuses on economic justice and the shortcomings of capitalism.

He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, and Brand Activism: From Purpose to Action in 2018. Contents.Early life Both of Kotler's parents, Betty and Maurice, emigrated in 1917 from Russian Empire (currently territory of Ukraine) and settled in Chicago, where Kotler was born on May 27, 1931. He studied at for two years and was accepted without a bachelor's degree into the Master's program at the (1953 ) and his PhD at (1956 ), earning both degrees in economics. He studied under three in:,. He did a year of work in mathematics at and in at the University of Chicago.

Ebook Manajemen Pemasaran Philip Kotler Wikipedia En Espanol

Views about marketing External video, 57:30, Kotler starts speaking at 3:30Kotler started teaching marketing in 1962 at the, Northwestern University. He believed marketing was an essential part of economics and saw Demand 1y price but also by, and various middlemen (agents, etc.) operating as sales and.Philip Kotler holds that:'the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.' He links the profit motive to the satisfaction of consumer wants and society's well-being. In order to market effectively, Kotler believes the marketing purpose of elevating consumer well-being has to be put at the heart of company strategy and be practiced by all managers.

In 2003, the cited Kotler's three major contributions to marketing and to management:First, he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more 'important' work of production. Second, he continued a trend started by Peter Drucker, shifting emphasis away from price and distribution to a greater focus on meeting customers' needs and on the benefits received from a product or service.

Third, he has broadened the concept of marketing from more selling to a more general process of communication and exchange, and has shown how marketing can be extended and applied to charities, arts organizations, political parties and many other non-commercial situations.Kotler argued for broadening the field of marketing to cover not only commercial operations but also the operations of and government agencies. He held that marketing can be applied not only to products, services, and experiences, but also to causes, ideas, persons, and places. Thus a museum needs the marketing skills of Product, Price, Place, and Promotion (the ) if it is to be successful in attracting visitors, donors, staff members, and public support. Kotler and created the field of, which applies marketing theory to influence behavior change that would benefit consumers, their peers, and society as a whole. Kotler and Sidney Levy developed the idea of, which organizations must employ to reduce overall or selective demand when demand is too high.

Thus, when water is in, the government needs to persuade various water consumers to reduce water usage so that enough water will be available for essential uses. Writings and activities In 1967, Kotler published Marketing Management: Analysis, Planning, and Control, now in its 15th editionand the world's most widely adopted textbook in graduate schools of business. Whereas previous marketing textbooks were highly descriptive, this text was the first to draw on, and analytics. It described and practice, and drew on findings from. On December 9, 1996, the cited Marketing Management as one of the 50 greatest business books of all time.

Kotler is the author and co-author of over 150 published articles and 60 books,Kotler has also written books on such subjects as, education, environment, government marketing, museums, poverty alleviation, religious institutions, and.Kotler was invited to be the first Legend in Marketing. His published articles are presented, analyzed, and commented on in the nine-volume Legends in Marketing Series: Philip Kotler, edited by Professor Jagdish Sheth.

Kotler Stamp issued by Indonesia.Kotler is also the founder of the, whose annual international conferences are dedicated to finding ways to improve marketing, human conditions and the. He also co-established the world's first Museum of Marketing (3.0) in, Bali, Indonesia. ^ (August 6, 2003). 'First Among Marketers'.

Financial Times. Kotler, Philip & Zaltman, Gerald (July 1971). 'Social Marketing: An Approach to Planned Social Change'. Journal of Marketing. CS1 maint: uses authors parameter. Kotler, Philip & Levy, Sidney J. (November–December 1971).

'Demarketing, Yes, Demarketing'. Harvard Business Review. CS1 maint: uses authors parameter. Kotler, Philip (1967).

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Marketing Management: Analysis, Planning and Control. Englewood Cliffs, N.J.: Prentice-Hall. Financial Times (2003), ibid. For entire list, seeMore references:Further reading.External links Wikiquote has quotations related to:.